Upshaw, Lynn B. <br/><br/>
Building brand identity: a strategy for success in a hostile marketplace 

 - New York  John Wiley & Sons.  1995 
 - xiv, 354 p. 
<br/><br/><label>ISBN: </label>047104220X 
<br/><br/><label>Dewey Class. No.: </label>658.8343  / UPS