Marketing management and strategy 

 - 2nd ed. 
 - London  Prentice Hall Europe  1988 
 - xvii, 465 p. 
<br/><br/><label>ISBN: </label>200385 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / DOY