SRINIVASAN, R. <br/><br/>
Case studies in marketing: the Indian context 

 - 3rd ed. 
 - New Delhi  Prentice-Hall  2005 
 - xviii, 306 p. 
<br/><br/><label>ISBN: </label>8120327713 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / SRI