CIM study text: management information for marketing decisions advanced certificate paper 6 / 

 - 2nd ed. 
 - London  BPP Pub.  2000 
 - xviii, 358 p. 
<br/><br/><label>ISBN: </label>751741051 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / CHA