Erhorn, Craig <br/><br/>
Competing by design: creating value and market advantage in new product developm 

 - VT  Oliver wight pub.  1994 
 - xiii, 290 p. 
<br/><br/><label>ISBN: </label>939246449 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.575  / ERH