KARDES, Frank R. <br/><br/>
Consumer behavior and managerial decision making / 
[by]Frank R.Kardes 
 - 2nd ed. 
 - New Delhi  Prentice-Hall  2002 
 - xviii, 457 p. 
<br/><br/> Includes glossary, reference & index. 
<br/><br/><label>ISBN: </label>8120322215 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers<br/>Management<br/>Decision making
<br/><br/><label>Dewey Class. No.: </label>658.8342  / KAR