Peter, J.Paul Olson, Jerry C. <br/><br/>
Consumer Behavior and Marketing Strategy / 
[by] J.Paul Peter, Jerry C.Olson 
 - 7th ed. 
 - New Delhi  Tata McGraw-Hill  2010 
 - xvi, 579 p. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>70601585 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342  / PET