LOUDON, David L. <br/><br/>
Consumer behavior: concepts and applications 

 - 4th ed. 
 - New York  McGraw-Hill Inc.  1993 
 - xxiii, 788 p. 
<br/><br/><label>ISBN: </label>70387672 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342  / LOU