Loudon, David L. Della Bitta, Albert J. Consumer behavior : concepts and applications / [by] David L.Loudon, Albert J.Della Bitta - 4th ed. - New Delhi Tata McGraw-Hill 2006 - xxiii, 788 p. Includes index. ISBN: 70473811 Subjects--Topical Terms: Consumer behavior Dewey Class. No.: 658.8342 / LOU