ARNOLD, Eric Price, Linda Zinkham, George <br/><br/>
Consumers / 
[by] Eric Arnold, Linda Price, George Zinkham 
 - Boston  McGraw - Hill  2002 
 - xviii, 750 p.- 
 - McGraw-hill/Irwin series in marketing .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>256133603 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer psychology
<br/><br/><label>Dewey Class. No.: </label>658.8342  / ARN