Bovee, Courtland L. Arens, William F. <br/><br/>
Contemporary advertising / 
[by] Courtland L.Bovee, William F.Arens 
 - 4th ed. 
 - Boston  Irwin  1992 
 - xxxi, 718 p. 
 - The Irwin series in marketing .
<br/><br/> Glossary: p. G 1-G 22; Index: p. I 1-I 16 
<br/><br/><label>ISBN: </label>025609196X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / BOV