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Advertising management / Rajeev Batra,John G.Myers, David A.Aker
by BATRA, Rajeev | Myres, John, G | Aaker, David, A. Edition: 5th ed.Publisher: New Delhi Pearson education 2004Availability: Items available for loan: Management and Commerce [Call number: 659.1 BAT] (1).
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Brand portfolio strategy: creating relevance, differentiation, energy, leverage, and clarity
by AAKER, David A. Publisher: New York Free press 2004Availability: Items available for loan: Management and Commerce [Call number: 658.827 AAK] (1).
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Developing business strategies
by AAKER, David A. Edition: 3rd ed.Publisher: New York John Wiley & Sons 1992Availability: Items available for loan: Management and Commerce [Call number: 658.4012 AAK] (1).
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Managing Brand Equity: Capitalizing on the value of a brand name
by Aaker, David A. Publisher: New York The Free Press 1991Availability: Items available for loan: Management and Commerce [Call number: 658.8 AAK] (1).
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5.
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Marketing research
by AAKER, David A. Edition: 5th ed.Publisher: New York John Wiley 1995Availability: Items available for loan: Management and Commerce [Call number: 658.8 AAK] (1).
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Marketing Research
by Aaker, David A. Publisher: New York John wiley 1990Availability: Items available for loan: Management and Commerce [Call number: 658.8 AAK] (1).
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7.
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Marketing research
by AAKER, David. A | Kumar, V | Day, George, S. Edition: 5th ed.Publisher: New York John Wiley 1995Availability: Items available for loan: Main Library [Call number: 658.8 AAK] (1), Management and Commerce [Call number: 658.83 AAK] (2).
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Marketing research / [by]David A. Aaker, V. Kuma, George S.Day
by AAKER, David. A | Kumar, V | Day, George, S. Edition: 7th ed.Publisher: New York John Wiley 2001Availability: Items available for loan: Main Library [Call number: 658.83 AAK] (1), Management and Commerce [Call number: 658.83 AAK] (1).
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9.
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Strategic market management
by AAKER, David A. Edition: 4rth ed.Publisher: New York John Wiley 1995Availability: Items available for loan: Management and Commerce [Call number: 658.8 AAK] (1).
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10.
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Strategic market management
by AAKER, David A. Edition: 2nd ed.Publisher: New York John Wiley 1988Availability: Items available for loan: Management and Commerce [Call number: 658.8 AAK] (3).
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Strategic market management / by David A. Aaker
by AAKER, David A. Edition: 6th ed.Publisher: New York John Wiley 2003Availability: Items available for loan: Management and Commerce [Call number: 658.8 AAK] (2).
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