The passion conversation : understanding, sparking, and sustaining word of mouth marketing / Robbin Phillips, Greg Cordell, Geno Church, And John Moore
By: Phillips, Robbin [et al].
Publisher: Hoboken Jjohn Wiley & sons. 2013Description: xii, 212 p.ISBN: 9781118533338.Subject(s): Direct marketing
| Word-to-mouth-marketingDDC classification: 658.872
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books in Stacks (S)
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Engineering Library Science & Technology | S | 658.872 PAS (Browse shelf) | Available | ENG | 276258 |
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