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1. Strategic marketing management: cases and applications

by CRAVENS, David W.

Edition: 4th ed.Publisher: Boston Richard D. Irein 1993Availability: Items available for loan: Management and Commerce [Call number: 658.802 CRA] (1).

2. Strategic marketing management: cases and applications

by CRAVENS, David W.

Edition: 3rd ed.Publisher: Boston Richard D. Irein 1990Availability: Items available for loan: Management and Commerce [Call number: 658.802 CRA] (2).

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