CRAFTING the perfect name: the art and science of naming a company or product /[by] George...[et al.]
Contributor(s): George [et al]
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Publisher: Chicago Probus pub. 1991Description: x, 201 p.ISBN: 155738200X.Subject(s): Production managementDDC classification: 658.5
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books in Stacks (S)
|
Management and Commerce Science & Technology | S | 658.5 CRA (Browse shelf) | Available | 113646 |
Includes appendixes and index.
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