Impact of product placement in Indian movies on consumer buying behaviour-a study with reference to Chennai Thesis submitted to Bharathiar University in partial fulfillment of the requirements for the Degree of Doctor of Philosophy in Management
By: Denesh Kumar, S
.
Publisher: TamilNadu Bharathiar University 2018Description: 162 p.Subject(s): Brand name products | Product placement- mass media | Consumer behaviourDDC classification: 658.827 DIN
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books - Use in Library (PR)
|
Management and Commerce Science & Technology | PR | 658.827 DIN (Browse shelf) | Not for loan | 274997 |
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