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1. CONSUMER behaviour: implications for marketing strategy

by Hawkins, Del.

Publisher: Sydney Richard D. Irwin 1994Availability: Items available for loan: Management and Commerce [Call number: 658.8 CON] (2).

2. Marketing research : measurement and method / [by] Donald S.Tull, Del I.Hawkins

by TULL, Donald S | Hawkins, Del, I.

Edition: 6th ed.Publisher: New Delhi PHI learning 1993Availability: Items available for loan: Management and Commerce [Call number: 658.83 TUL] (2).

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