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1. Analysis for marketing planning

by LEHMANN, Donald R.

Edition: 4th ed.Publisher: Chicago Irwin 1997Availability: Items available for loan: Main Library [Call number: 658.8 LEH] (1), Management and Commerce [Call number: 658.8 LEH] (1).

2. Product management

by LEHMANN, Donald R.

Publisher: New York Irwin 1997Availability: Items available for loan: Management and Commerce [Call number: 658.5 LEH] (1).

3. REflections on the futures of marketing: Practice and education

by Lehmann, Donald R.

Publisher: Cambridge Marketing Science Institute 1997Availability: Items available for loan: Management and Commerce [Call number: 658.8 REF] (1).

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