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1. Essentials of Marketing

by McCarthy, E. Jerome.

Edition: 4rth ed.Publisher: Homewood Irwin 1988Availability: Items available for loan: Management and Commerce [Call number: 658.8 MCC] (1).

2. Essentials of marketing: a global managerial approach+CD-ROM / William D. Perreault., Jr, E. Jerome McCarthy

by PERREAULT, William .D., Jr | McCarthy, E. Jerome.

Edition: 10th ed.Publisher: Boston Irwin/McGraw-Hill 2006Availability: Items available for loan: Management and Commerce [Call number: 658.8 PER] (1). Items available for reference: Management and Commerce [Call number: 658.8 PER] (1).

3. Readings and cases in basic marketing / E. Jerome McCarthy, John F. Grashof and Andrew A. Brogowicz

by McCarthy, E. Jerome [Editor] | Grashof, John F [Editor] | Brogowicz, Andrew A [Editor].

Edition: 4th ed.Publisher: Illinois Richard D. Irwin 1984Availability: Items available for loan: Engineering Library [Call number: 658.8 REA] (1).

4. Basics marketing

by McCarthy, E. Jerome.

Availability: No items available

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