Advertising Campaign Strategy : a guide to marketing communication plans / [by] Donald E.Parente
By: PARENTE, Donald E.
Publisher: Australia South-Western 2006Edition: 4th ed.Description: xxvi, 400 p.ISBN: 324422822.Subject(s): AdvertisingDDC classification: 659.1| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books in Reference (R)
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Management and Commerce Science & Technology | R | 659.1 PAR (Browse shelf) | Available | 181555 |
Includes index.
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