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1. Relationship marketing for competitive advantage: winning and keeping customers

by Payne, Adrian.

Publisher: Oxford Butterworth Heinemann 1995Availability: Items available for loan: Management and Commerce [Call number: 658.812 REL] (1).

2. The essence of services marketing / [by] Adrian Payne

by PAYNE, Adrian.

Publisher: New Delhi Prentice-Hall of India 1998Availability: Items available for loan: Management and Commerce [Call number: 658.8 PAY] (1).

3. The essence of services marketing

by PAYNE, Adrian.

Publisher: New Delhi Prentice-Hall 1993Availability: Items available for loan: Management and Commerce [Call number: 658.8 PAY] (1). Checked out (1).

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