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Market response models : econometric and time series analysis / Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz

by Hanssens, Dominique. M | Parsons, Leonard J | Schult Randall L.

Publisher: Boston Kluwer Academic Pub. 1992Availability: Items available for loan: Engineering Library [Call number: 658.83 HAN] (1).

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Marketing management: text and cases / [by] Douglas J.Dalrymple, Leonard J.Parsons

by DALRYMPLE, Douglas | Parsons, Leonard J.

Edition: 6th ed.Publisher: New York John Wiley 1976Availability: Items available for loan: Management and Commerce [Call number: 658.8 DAL] (1).

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