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Consumer Behavior and Marketing Strategy / [by] J.Paul Peter, Jerry C.Olson

by Peter, J.Paul | Olson, Jerry C.

Edition: 7th ed.Publisher: New Delhi Tata McGraw-Hill 2010Availability: Items available for loan: Main Library [Call number: 658.8342 PET] (1), Management and Commerce [Call number: 658.8342 PET] (2).

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Understanding consumer behavior / [by] J.Paul Peter, Jerry C.Olson

by PETER, J.Paul | Olson, Jerry C.

Publisher: Boston Irwin 1994Availability: Items available for loan: Management and Commerce [Call number: 658.8 PET] (1).

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