The Study on customer characteristics in mobile banking application (MB APP) usage behaviour with moderating effects of awareness and experience of customers in Sri Lanka MarTech VS FinTech / Dilogini Sangarathas
By: Sangarathas, Dilogini.
Contributor(s): Prof.(Mrs.) Shivany Shanmugathas [Supervisor].
Publisher: Jaffna: 2020Description: xv, 651 p.Subject(s): Marketing channels
| MarketingDDC classification: 381.17 Dissertation note: Ph.D. Thesis University of Jaffna, 2020.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Theses & Dissertations (PR)
|
Main Library Archives | PR | 381.17 SAN (Browse shelf) | Not for loan | 293050 |
Ph.D. Thesis University of Jaffna, 2020.
PhD
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