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1. Industrial marketing strategy

by Webster, Frederick E.

Edition: 3rd ed.Publisher: New York John Wiley & Sons 1991Availability: Items available for loan: Management and Commerce [Call number: 658.8 WEB] (2).

2. Rethinking business to business marketing

by Sherlock, Paul.

Publisher: New York The Free press 1991Availability: Items available for loan: Management and Commerce [Call number: 658.8 SHE] (1).

3. Business marketing management: a strategic view of industrial and organizational

by HUTT, Michael D.

Edition: 4th ed.Publisher: Fort Worth The Dryden Press 1992Availability: Items available for loan: Management and Commerce [Call number: 658.8 HUT] (1).

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