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1. Lifestyle market segmentation

by Michman, Ronald D.

Publisher: New York Praeger 1991Availability: Items available for loan: Management and Commerce [Call number: 658.8343 MIC] (1).

2. Making niche marketing work: how to grow bigger by acting smaller

by Linneman, Robert E.

Publisher: New York McGraw-Hill 1991Availability: Items available for loan: Management and Commerce [Call number: 658.802 LIN] (1).

3. The End of Corporate Imperialism / C. K. Prahalad, Kenneth Lieberthal

by PRAHALAD, C.K.

Publisher: Boston Harvard Business Press 2008Availability: Items available for loan: Management and Commerce [Call number: 658.84 PRA] (4).

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