Basic Marketing : a global managerial approach / [by] William D.Perreault, E.Jerome McCarthy
By: Perreault, William D | McCarthy, E.Jerome.
Publisher: New Delhi Tata McGraw-Hill 2009Edition: 15th ed.Description: xviii, 844 p.+CD-ROM.ISBN: 70620180; 9780070620186 [CD].Subject(s): Marketing manageralDDC classification: 658.8| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books in Reference (R)
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Management and Commerce Science & Technology | R | 658.8 PER (Browse shelf) | NB782 | Available | 181547 | |
CD - Use in Library (PR)
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Main Library e- Resources Section | PR | 658.8 PER (Browse shelf) | 181547 | Not for loan | NB782 |
Includes index.
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