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1. Services Marketing : the indian context / R. Srinivasan

by SRINIVASAN, R.

Edition: 3rd ed.Publisher: New Delhi PHI Learning 2012Availability: Items available for loan: Management and Commerce [Call number: 658.8 SRI] (1).

2. The AMA handbook of marketing for the service industries

by Congram, Carole A.

Publisher: New York AMACOM 1991Availability: Items available for loan: Management and Commerce [Call number: 658.8 AMA] (1).

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