000 00421nam a2200157Ia 4500
008 180712s9999 xx 000 0 und d
020 _a471845299
082 _a658.8
_bCOH
100 _aCohen, William A.
245 _aDeveloping a winning marketing plan
260 _aNew York
_bJohn Wiley & Sons.
_c1987
300 _ax, 324 p. -
440 _aWiley series on business strategy.
650 _aMarketing
942 _cS
999 _c11589
_d11589