000 00497nam a2200181Ia 4500
999 _c11869
_d11869
005 20211220111235.0
008 180712s9999 xx 000 0 und d
020 _a8176490199
082 _a658.803
_bDIC
_223
100 _aBennett, Peter D., ed.
245 _aDictionary of marketing terms /
_cedited by Peter D. Bennett
250 _a2nd ed.
260 _aChicago
_bNTC Pub.
_c1998
300 _axiv, 316 p.
500 _aIncludes references.
650 _aMarketing-dictionary
942 _cPR