000 | 00588nam a22002297a 4500 | ||
---|---|---|---|
999 |
_c123404 _d123403 |
||
005 | 20190715142950.0 | ||
008 | 190715b ||||| |||| 00| 0 eng d | ||
020 | _a9789352865611 | ||
041 | _aEN | ||
082 |
_223 _a658.8 _bKOT |
||
100 | _aKotler, Philip | ||
100 | _aArmstrong, Gary | ||
100 | _aAgnihotri, Prafulla Y. | ||
245 | _aPrinciples of marketing | ||
260 |
_a[S.I.] _bPearson _c2018 |
||
300 | _axxii, 699 p. | ||
500 | _aIncludes references and index | ||
509 | _aNS | ||
650 | 0 |
_995129 _aMarketing |
|
650 | 4 |
_910933 _aMarketing management |
|
942 | _cS |