000 00591nam a22002177a 4500
999 _c124911
_d124910
005 20191118101110.0
008 191118b ||||| |||| 00| 0 eng d
020 _a9781856176170
041 _aEN
082 _223
_a658.8
_bGIL
100 _aGilligan, Colin
100 _aWilson, Richard M.S
245 _aStrategic marketing planning
250 _a2nd ed.
260 _aOxon
_bRoutledge/ Taylor & Francis Group
_c2012
300 _ax, 552 p.
500 _aIncludes bibliographical references and index.
509 _aNS
650 4 _910933
_aMarketing management
942 _cR