000 | 00426nam a2200169Ia 4500 | ||
---|---|---|---|
008 | 180712s9999 xx 000 0 und d | ||
020 | _a256093237 | ||
082 |
_a658.8 _bMAC |
||
100 | _aMACCARTHY, E.Jerome | ||
245 | _aEssentials of marketing | ||
250 | _a5th ed. | ||
260 |
_aHomewood _bIrwin _c1991 |
||
300 | _axvii, 526 p.- | ||
440 | _aIrwin series in marketing | ||
650 | _aMarketing management | ||
942 | _cS | ||
999 |
_c14872 _d14872 |