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| 008 | 180712s9999 xx 000 0 und d | ||
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| 082 |
_a658.8 _bPER _223 |
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| 100 | _aPERREAULT, William .D., Jr. | ||
| 245 | _aEssentials of marketing: a global managerial approach | ||
| 250 | _a8th ed. | ||
| 260 |
_aBoston _bIrwin/McGraw-Hill _c2000 |
||
| 300 | _axxviii, 592 p.+CD-ROM.- | ||
| 440 | _aIrwin/McGraw-Hill series in marketing | ||
| 650 | _aMarketing management | ||
| 942 | _cS | ||