| 000 | 00578nam a2200205Ia 4500 | ||
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| 999 |
_c16571 _d16571 |
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| 005 | 20220119141127.0 | ||
| 008 | 180712s9999 xx 000 0 und d | ||
| 020 | _a39227847 | ||
| 082 |
_a658.8 _bBEC _223 |
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| 100 | _aBECKMAN, M Dale | ||
| 100 | _aKurtz, David L. | ||
| 100 | _aBoone, Louis E. | ||
| 245 |
_aFoundations of marketing / _c[by] M. Dale Beckman, David L. Kurtz, Louis E. Boone. |
||
| 250 | _a5th ed. | ||
| 260 |
_aToronto _bDryden _c1992 |
||
| 300 | _axxi, 747 p. | ||
| 500 | _aIncludes glossary & index. | ||
| 650 | _aMarketing management | ||
| 942 | _cS | ||