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020 _a72398868
082 _a658.85
_bFUT
_223
100 _aFutrell, Charles M.
245 _aFundamentals of Selling: customers for life
250 _a7th ed.
260 _aBoston:
_bMcGraw - Hill,
_c2002
300 _axxiii, 579 p.- + CD
440 _aIrwin/McGraw-Hill series in marketing
500 _aIncludes appendixes, glossary and index.
650 _aSelling
942 _cS