000 00746nam a22002057a 4500
999 _c173964
_d173963
005 20231212153432.0
008 230428b ||||| |||| 00| 0 eng d
082 _223
_a381.17
_bSAN
100 _aSangarathas, Dilogini
245 _aThe Study on customer characteristics in mobile banking application (MB APP) usage behaviour with moderating effects of awareness and experience of customers in Sri Lanka MarTech VS FinTech
_c/ Dilogini Sangarathas
260 _aJaffna:
_c2020.
300 _axv, 651 p.
502 _bPHD
_aThesis
_cUniversity of Jaffna,
_d2020.
526 _aPhD
650 4 _910924
_aMarketing channels
650 0 _994968
_aMarketing
700 _aProf.(Mrs.) Shivany Shanmugathas
_egui
720 _egui
942 _cPRTD