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_d21192
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008 180712s9999 xx 000 0 und d
020 _a8176491357
082 _a658
_bCHA
_223
100 _aChartered Indtitute of Marketing
100 _aYeshin, Tony
245 _aIntegrated marketing communications 1999-2000
_c/ Tony Yeshin
260 _aNew Delhi
_bViva Books
_c1999
300 _axix, 272 p.
500 _aIncludes appendix and index.
509 _aNS
650 _aManagement
942 _cPR