000 | 00531nam a2200193Ia 4500 | ||
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999 |
_c21192 _d21192 |
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005 | 20230317114733.0 | ||
008 | 180712s9999 xx 000 0 und d | ||
020 | _a8176491357 | ||
082 |
_a658 _bCHA _223 |
||
100 | _aChartered Indtitute of Marketing | ||
100 | _aYeshin, Tony | ||
245 |
_aIntegrated marketing communications 1999-2000 _c/ Tony Yeshin |
||
260 |
_aNew Delhi _bViva Books _c1999 |
||
300 | _axix, 272 p. | ||
500 | _aIncludes appendix and index. | ||
509 | _aNS | ||
650 | _aManagement | ||
942 | _cPR |