000 00339nam a2200133Ia 4500
008 180712s9999 xx 000 0 und d
020 _a872510581
082 _a658.848
_bROT
100 _aRoth, Robert F.
245 _aInternational marketing communications
260 _aChicago
_bCrain Books
_c1982
300 _axiv, 353 p.
942 _cS
999 _c21600
_d21600