000 00474nam a2200181Ia 4500
999 _c22172
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020 _a978019
082 _a658.8
_bPAL
_223
100 _aPALMER, Adrian
245 _aIntroduction to marketing
_b: theory and practice /
_c[by] Adrian palmer
250 _a2nd ed.
260 _aOxford
_bOxford Univ. Press
_c2010
300 _axxiii, 551p.
509 _aNS
650 _aMarketing
942 _cS