000			00770nam a2200253Ia 4500
999			_c2400 _d2400
005			20221019114112.0
008			190809b ||||| |||| 00| 0 eng d
020			_a72314451
041			_aEN
082			_a659.1 _bBEL _223
100			_aBelch George E.
100			_aBelch, Michael, A
245			_aAdvertising and promotion: _ban integrated marketing communications perspective _c/ George E.Belch, Michael A.Belch
250			_a6th ed.
260			_aNew Delhi _bTata McGraw-Hill _c2004
300			_axxvi, 779 p.
440			_aThe McGraw - Hill/ Irwin series in marketing
500			_aincludes glossary and indexes
509			_aNS
650			_aAdvertising
650		4	_aSales promotion _914994
650		4	_aCommunication in marketing _93565
942			_cS