| 000 | 00539nam a2200193Ia 4500 | ||
|---|---|---|---|
| 999 |
_c2406 _d2406 |
||
| 005 | 20221221112217.0 | ||
| 008 | 180712s9999 xx 000 0 und d | ||
| 020 | _a324422822 | ||
| 082 |
_a659.1 _bPAR _223 |
||
| 100 | _aPARENTE, Donald E. | ||
| 245 |
_aAdvertising Campaign Strategy _b: a guide to marketing communication plans / _c[by] Donald E.Parente |
||
| 250 | _a4th ed. | ||
| 260 |
_aAustralia _bSouth-Western _c2006 |
||
| 300 | _axxvi, 400 p. | ||
| 500 | _aIncludes index. | ||
| 509 | _aNS | ||
| 650 | _aAdvertising | ||
| 942 | _cR | ||