| 000 | 00394nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 180712s9999 xx 000 0 und d | ||
| 020 | _a29001013 | ||
| 082 |
_a658.8 _bAAK |
||
| 100 | _aAaker, David A. | ||
| 245 | _aManaging Brand Equity: Capitalizing on the value of a brand name | ||
| 260 |
_aNew York _bThe Free Press _c1991 |
||
| 300 | _axiii, 299 p. | ||
| 650 | _aManagement | ||
| 942 | _cS | ||
| 999 |
_c25405 _d25405 |
||