000			00437nam a2200157Ia 4500
008			180712s9999 xx 000 0 und d
020			_a30541646
082			_a658.8 _bBAT
100			_aBateson, John E.G.
245			_aManaging services marketing: text and readings
250			_a2nd ed.
260			_aFort Worth _bThe Dryden Press _c1992
300			_axiv, 594 p.
650			_aServices industries- Marketing-management
942			_cS
999			_c25526 _d25526