000			00437nam a2200157Ia 4500
008			180712s9999 xx 000 0 und d
020			_a30986664
082			_a658.8 _bBAT
100			_aBateson, John E.G.
245			_aManaging services marketing: text and readings
250			_a3rded.
260			_aFort Worth _bThe Dryden Press _c1995
300			_axvii, 680 p.
650			_aServices industries- Marketing-management
942			_cS
999			_c25527 _d25527