000 00536nam a2200193Ia 4500
999 _c25795
_d25795
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008 180712s9999 xx 000 0 und d
020 _a256189684
082 _a658.8
_bMAR
_223
100 _aBerkowitz, Eric N.
245 _aMARKETING /
_c[by] Eric N.Berkowitz...[et.al.]
250 _a5th ed.
260 _aBoston
_bIrwin/McGraw-Hill
_c1997
300 _axxxii, 736 p.-
440 _aIrwin series in marketing
500 _aIncludes references & index.
650 _aMarketing management
942 _cS