| 000 | 00452nam a2200169Ia 4500 | ||
|---|---|---|---|
| 999 |
_c25811 _d25811 |
||
| 005 | 20220322144446.0 | ||
| 008 | 180712s9999 xx 000 0 und d | ||
| 020 | _a23539402 | ||
| 082 |
_a658.8 _bHES _223 |
||
| 100 | _aHESKETT, James L. | ||
| 245 |
_aMarketing _c/[by] James L. Heskett |
||
| 260 |
_aNew York _bMacmillan _c1976 |
||
| 300 | _axiii, 610 p. | ||
| 500 | _aIncludes appendixes and index. | ||
| 650 | _aMarketing management | ||
| 942 | _cR | ||