000			00572nam a2200193Ia 4500
999			_c25822 _d25822
005			20211217134322.0
008			180712s9999 xx 000 0 und d
020			_a72369221
082			_a658.8 _bCHU _223
100			_aCHURCHILL, Gilbert, Jr.
100			_aPeter, J. Paul
245			_aMarketing : creating value for customers / _c[by] Gilbert A.Churchill., Jr., J.Paul Peter
250			_a2nd ed.
260			_aBoston _bMcGraw-Hill _c1998
300			_axxiv, 630 p.
500			_aIncludes appendex, glossary & index.
650			_aMarketing management
942			_cS