| 000 | 00413nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 180712s9999 xx 000 0 und d | ||
| 020 | _a675206472 | ||
| 082 |
_a658.8 _bHIS |
||
| 100 | _aHISRICH, Robert D. | ||
| 245 | _aMarketing decisions for new and mature products | ||
| 250 | _a2nd ed. | ||
| 260 |
_aNew Jersey _bPrentice-Hall _c1991 |
||
| 300 | _axiv, 516 p. | ||
| 650 | _aProduct management | ||
| 942 | _cR | ||
| 999 |
_c25851 _d25851 |
||