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| 999 |
_c25890 _d25890 |
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| 008 | 180712s9999 xx 000 0 und d | ||
| 020 | _a8129711192 | ||
| 041 | _aEN | ||
| 082 |
_a658.8 _bKOT _223 |
||
| 100 | _aKotler, Philip | ||
| 245 |
_aMarketing management / _cPhilip Kotler |
||
| 250 | _a12th ed. | ||
| 260 |
_aDelhi _bPearson Education _c2006 |
||
| 300 | _axxxix, 672 p. | ||
| 500 | _aAppendixes: p.A1-A15; Glossary: pG1-G8; Image credits:pC1-C2; Index: p. I1-I20 | ||
| 509 | _aNS | ||
| 650 | _aMarketing management | ||
| 942 | _cS | ||